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10 Reasons Why You Need a Good Website
1. Your competition is already on the web.
And they are attracting YOUR customers right now. Your know your products and services are better than the competition, so let them know.
2. Your customers and potential customers are already searching the web for your products and services.
These days more and more people are using the web to find what they need, when they are ready to purchase. A website can be your 24 hour salesperson.
3. Make it easy for current customers to refer business to you.
A customer can give someone a referral just by telling them about your website. If it's easy, they'll do it.
4. A website is cost effective.
A typical website costs about the same as a large print advertisement in the newspaper. Newspapers have a limited shelf life while websites are much longer term.
5. Websites adapt and grow as your business does.
Start with the basics and grow your website as funds become available.
6. Websites are measurable.
With modern statistics packages, some of which are free, you can tell how many people are coming to your site and where they are going. Ask your customers how they found you for a truly effective measuring tool.
7. A website is now expected of businesses.
In this day and age, not having a website is akin to not having a telephone.
8. A website reduces customer service costs.
How much time does your staff spend answering basic and repetitve questions. Adding a frequently asked questions section to your website can offload some of this.
9. Websites are timely.
Websites can be maintained and kept up to date much more easily than can traditional printed materials
10. Websites can keep you in touch with your customers.
Newsletters and mailing lists can be added to websites so that you can let customers know of promotions and special.